Analysis

Installation Art

This web introduces some installation art,
which I think can be a reference or inspiration for the part of outdoor ad.






http://kristofkintera.com/

Nokia

Nokia Connecting People

7/10

Today I saw 2 FedEx car in 2 different places within half an hour! Wow!

One Person, One Letter

周五一人一信免費投寄

(明報)2009年10月5日 星期一 11:00

香港郵政 為響應世界郵政日，將於星期五（十月九日）舉行「一人一信」免費投寄日。

世界郵政日的由來，是一九六九年的萬國郵政聯盟大會議決把每年的十月九日定為世界郵政日，以紀念萬國郵政聯盟於一八七四年十月九日創立。此後，全球各國每年均參與慶祝這個日子。

在免費投寄日當日，市民可免費投寄一封私人信件予本地收件人。香港郵政將會在全線郵政局 （兩間流動郵政局除外）設置特別投寄箱，方便市民投寄信件。

欲知「一人一信」免費投寄日的進一步資料，請到各郵政局查詢或瀏覽香港郵政網頁(www.hongkongpost.com)，亦可致電香港郵政熱線2921 2222。

3D DHL

Have you ever heard about 3D Sidewalk Art?












And finally,



From Beijing to elsewhere, DHL is that fast!

UPS Store's Cardboad Series

It's a series of animated/live action tvc of UPS, quite interesting.

Wild West


Circus


Gladiator

Smart.

A really smart outdoor ad of DHL.

Cast Away

Cast Away in 2000

is a very good MOVIE which was nominated at the 73rd Academy Awards,
also is a very good ADVERTISMENT which is selling FedEX.

Positioning

In these days, the word I always heard and thought about is "positioning". We need to think about the positioning for our client in the project. But what is positioning?

In an advertising campaign, positioning can say is the core of the campaign. All the ad ideas are developed from the positioning. To explain simply, I think the positioning is the message that the product/service want to tell others.

Before finding the positioning of the Hongkong Post, I found some TVC and tried to analysize what they want to tell us.

Cathay Pacific 2004 TVC - I CAN FLY

Message: Everyone can fly!

Cathay Pacific TVC

Message: Cathay Pacific can reach over 90 places. Visit anyone you want.

A Start.

In the subject, Strategic Advertising and Promotion, I need to form a group and work out an advertising campaign for a certain client.

With my teammates: winnie, pingping and lay, we decided to chose Hongkong Post to be our client, and help her to recapture the awareness and build up a clear image to the people in Hong Kong.

The project starts from these.