3D DHL

Have you ever heard about 3D Sidewalk Art?












And finally,



From Beijing to elsewhere, DHL is that fast!

UPS Store's Cardboad Series

It's a series of animated/live action tvc of UPS, quite interesting.

Wild West


Circus


Gladiator

Smart.

A really smart outdoor ad of DHL.

Cast Away

Cast Away in 2000

is a very good MOVIE which was nominated at the 73rd Academy Awards,
also is a very good ADVERTISMENT which is selling FedEX.

Positioning

In these days, the word I always heard and thought about is "positioning". We need to think about the positioning for our client in the project. But what is positioning?

In an advertising campaign, positioning can say is the core of the campaign. All the ad ideas are developed from the positioning. To explain simply, I think the positioning is the message that the product/service want to tell others.

Before finding the positioning of the Hongkong Post, I found some TVC and tried to analysize what they want to tell us.

Cathay Pacific 2004 TVC - I CAN FLY

Message: Everyone can fly!

Cathay Pacific TVC

Message: Cathay Pacific can reach over 90 places. Visit anyone you want.

A Start.

In the subject, Strategic Advertising and Promotion, I need to form a group and work out an advertising campaign for a certain client.

With my teammates: winnie, pingping and lay, we decided to chose Hongkong Post to be our client, and help her to recapture the awareness and build up a clear image to the people in Hong Kong.

The project starts from these.